Definition
ATT (App Tracking Transparency)
App Tracking Transparency is Apple's privacy framework requiring apps to get explicit user permission before tracking their activity across other apps and websites.
ATT (App Tracking Transparency) fundamentally changed mobile advertising when Apple introduced it in iOS 14.5. Apps must now show a system prompt asking users for permission to track their activity across other apps and websites.
With opt-in rates averaging 25-30%, ATT significantly reduced the effectiveness of targeted advertising and retargeting. This shift has made organic acquisition through ASO even more valuable as a privacy-friendly growth channel.
Invest in organic growth with AppDrift's ASO tools.
Related Terms
SKAdNetwork
SKAdNetwork is Apple's privacy-preserving attribution framework. It lets advertisers measure campaign effectiveness without accessing user-level data.
Privacy Nutrition Labels
Privacy nutrition labels are mandatory disclosures on app store listings that detail what user data your app collects and how it's used. Both Apple and Google require them.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free