Definition
SKAdNetwork
SKAdNetwork is Apple's privacy-preserving attribution framework. It lets advertisers measure campaign effectiveness without accessing user-level data.
SKAdNetwork (SKAN) is Apple's answer to privacy-conscious ad attribution. It provides aggregated campaign performance data without revealing individual user behavior or identifiers.
SKAN significantly changed mobile advertising by limiting the data available for targeting and measurement. Advertisers can still measure installs and conversion values, but with time delays and limited granularity compared to pre-ATT attribution.
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Related Terms
ATT (App Tracking Transparency)
App Tracking Transparency is Apple's privacy framework requiring apps to get explicit user permission before tracking their activity across other apps and websites.
Privacy Nutrition Labels
Privacy nutrition labels are mandatory disclosures on app store listings that detail what user data your app collects and how it's used. Both Apple and Google require them.
Apple Search Ads
Apple Search Ads is Apple's official advertising platform for promoting apps in App Store search results. It offers both Basic (automated) and Advanced (keyword-targeted) campaign options.
Further Reading
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