Definition
Apple Search Ads
Apple Search Ads is Apple's official advertising platform for promoting apps in App Store search results. It offers both Basic (automated) and Advanced (keyword-targeted) campaign options.
Apple Search Ads lets you place your app at the top of relevant App Store search results. The Advanced tier provides granular control over keywords, audiences, creative sets, and bidding strategies.
Apple Search Ads data is valuable for ASO: tap-through rates and conversion rates by keyword reveal which terms are most valuable for your app. Use this data to inform your organic keyword strategy.
Track the keywords you discover through Search Ads with AppDrift.
Related Terms
Search Ads
Search ads are paid advertisements that appear at the top of app store search results. They let you bid on specific keywords to gain immediate visibility above organic results.
Creative Sets
Creative Sets in Apple Search Ads allow you to show different screenshot combinations for different keyword groups. They help match your ad creative to user search intent.
Search Volume Index
The Search Volume Index is Apple's proprietary metric (0-100) that indicates the relative popularity of a search term in the App Store. Higher scores indicate more frequent searches.
Further Reading
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