Definition
Deep Linking
Deep linking directs users to specific content or screens within your app, bypassing the home screen. It improves user experience and enables precise marketing attribution.
Deep linking creates URLs that open specific locations within your app rather than just launching it. This enables seamless transitions from emails, ads, social media, and web pages directly to relevant in-app content.
Types include standard deep links (work only if app is installed), deferred deep links (redirect to store if not installed, then deep link after install), and contextual deep links (carry data through the install process).
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Related Terms
Universal Links
Universal Links are Apple's implementation of deep linking that seamlessly opens app content when available, or falls back to a web page if the app isn't installed.
App Indexing
App indexing allows app content to appear in Google search results and Safari suggestions. It creates deep links between web searches and specific in-app content.
App Clips
App Clips are lightweight versions of iOS apps (under 15MB) that users can access instantly without downloading the full app. They serve as a try-before-you-buy experience.
Further Reading
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