Definition
App Clips
App Clips are lightweight versions of iOS apps (under 15MB) that users can access instantly without downloading the full app. They serve as a try-before-you-buy experience.
App Clips let users experience a focused part of your app instantly. They can be triggered by NFC tags, QR codes, Safari banners, Messages links, or Apple Maps location markers.
App Clips are powerful for conversion because they lower the barrier to trying your app. Users can complete a specific task immediately, then choose to download the full app if they want more. They appear in search results as App Clip cards.
Optimize your full listing for users who discover you through clips with AppDrift.
Related Terms
Instant Apps
Google Play Instant Apps let Android users try apps or games without installing them. Users tap "Try Now" to run a lightweight version directly from the browser or Play Store.
Universal Links
Universal Links are Apple's implementation of deep linking that seamlessly opens app content when available, or falls back to a web page if the app isn't installed.
Deep Linking
Deep linking directs users to specific content or screens within your app, bypassing the home screen. It improves user experience and enables precise marketing attribution.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free