Definition
Release Notes
Release notes describe what's new in each app update. On Google Play, they're indexed for keywords. They also build trust by showing active development and responsiveness to user feedback.
Release notes (or "What's New") appear on your listing each time you submit an update. On Google Play, the text is indexed for search, making it an additional keyword opportunity.
Write release notes that are informative and engaging. Highlight new features, bug fixes, and improvements. Avoid generic messages like "Bug fixes and performance improvements" — specific notes build user confidence.
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Related Terms
Update Frequency
Update frequency refers to how often an app is updated in the app stores. Regular updates signal active development and can positively influence app store rankings.
Metadata
App metadata refers to all the text-based information in your app store listing including title, subtitle, description, keywords, and promotional text. Optimized metadata is crucial for ASO.
Character Limits
Character limits define the maximum text length for each metadata field in the app stores. Exceeding limits causes submission rejection; optimal usage maximizes keyword coverage.
Further Reading
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