Definition
Tap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on your app after seeing it in search results. It measures how appealing your app appears in the search listing.
Tap-through rate measures the effectiveness of your app's search result appearance. A high TTR means your icon, title, subtitle, and rating are compelling enough to earn clicks.
The elements visible in search results are limited: icon, title, subtitle (Apple), ratings, and sometimes a screenshot. Optimizing these elements for maximum TTR is crucial because users who don't tap never see your full listing.
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Related Terms
Impression
An impression occurs when your app appears in an app store search result, browse section, or chart. Impressions measure your app's visibility before any user interaction.
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
App Icon
The app icon is the visual symbol that represents your app across the store and on devices. A well-designed icon improves tap-through rates and brand recognition.
Further Reading
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