Definition
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
Conversion rate (CVR) is the ratio of app page viewers to installers. A typical conversion rate ranges from 20-40% depending on category, but optimized listings can achieve 50%+.
Key factors affecting CVR include your icon, first screenshot, ratings, title clarity, and description quality. Improving CVR is often the fastest way to increase downloads because it multiplies the value of all your existing traffic.
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Related Terms
Install Rate
Install rate is the percentage of users who install your app after viewing its store listing. It is closely related to conversion rate and is a key metric for measuring ASO effectiveness.
Tap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on your app after seeing it in search results. It measures how appealing your app appears in the search listing.
A/B Testing
A/B testing in ASO involves comparing two versions of an app store listing element (icon, screenshots, description) to determine which performs better at converting store visitors into installers.
Further Reading
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