Definition
Install Rate
Install rate is the percentage of users who install your app after viewing its store listing. It is closely related to conversion rate and is a key metric for measuring ASO effectiveness.
Install rate measures how effectively your store listing converts visitors into users. It's calculated as installs divided by product page views.
A declining install rate may indicate that your screenshots are outdated, ratings have dropped, or competitors have improved their listings. Monitor this metric regularly and test changes systematically through A/B testing.
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Related Terms
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
Impression
An impression occurs when your app appears in an app store search result, browse section, or chart. Impressions measure your app's visibility before any user interaction.
Tap-Through Rate
Tap-through rate (TTR) is the percentage of users who tap on your app after seeing it in search results. It measures how appealing your app appears in the search listing.
Further Reading
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