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Insights & guides

The AppDrift Blog

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App Not Found in Search? Check the Storefront First
App Store Optimization (ASO)

App Not Found in Search? Check the Storefront First

App not found in search? Our 20,386-observation audit and live country checks show how to separate missing ranks, storefront mismatches and failed lookups.

Sep 107 min
App Store Ratings by Country: 12 Apps, 5 Storefronts
App Localization

App Store Ratings by Country: 12 Apps, 5 Storefronts

We checked 12 apps across five App Store countries. Compare real rating scores and counts, download the 60-row dataset, and build a useful local baseline.

Sep 107 min
ASO Report Template: Evidence, Decisions and Next Steps
App Store Optimization (ASO)

ASO Report Template: Evidence, Decisions and Next Steps

Download an ASO report template with metric definitions, evidence checks and action owners. Learn from real storefront observations and corrected findings.

Sep 106 min
AppDrift vs Applyra: Which ASO Tool Fits an Indie Developer in 2026?
App Store Optimization (ASO)

AppDrift vs Applyra: Which ASO Tool Fits an Indie Developer in 2026?

Applyra tracks unlimited keywords for $9.99. AppDrift writes, translates and publishes the listing for $9.99 but caps keywords. Side-by-side pricing, features and who should pick which, prices checked September 2026.

Sep 108 min
AppDrift vs Sonar: Keywords, Listing Tools and Publishing (2026)
App Store Optimization (ASO)

AppDrift vs Sonar: Keywords, Listing Tools and Publishing (2026)

Compare Sonar's $19 keyword and listing toolkit with AppDrift's $9.99 localization and publishing workflow. Prices and capabilities checked September 10, 2026.

Sep 107 min
AppDrift vs Astro: iOS Keyword Research App or Full ASO Platform? (2026)
App Store Optimization (ASO)

AppDrift vs Astro: iOS Keyword Research App or Full ASO Platform? (2026)

Compare Astro's Mac-based iOS keyword research with AppDrift's cross-store listing workflow. Dated pricing, data sources, plan limits and access explained.

Sep 106 min
App Store Connect Keyword Analytics: What You Can Measure
App Store Optimization (ASO)

App Store Connect Keyword Analytics: What You Can Measure

What App Store Connect keyword analytics can and cannot show: search sources, Apple Ads terms, report access and a practical ASO measurement workflow.

Aug 176 min
How Much Do App Store Rankings Move? 13,220 Daily Ranks (2026)
Keyword Research

How Much Do App Store Rankings Move? 13,220 Daily Ranks (2026)

13,220 daily rank observations across 452 tracked keyword series: iOS ranks moved 9.48 positions a day on average, but the top 10 was unchanged 72.5% of days.

Aug 109 min
How Often Do Apps Update Their Store Listing? 26,972 Snapshots
App Store Optimization (ASO)

How Often Do Apps Update Their Store Listing? 26,972 Snapshots

We examined 26,972 listing snapshots of 278 apps. Explore observed title, description and release-note changes, with the subtitle findings clearly withdrawn.

Aug 109 min
Long-Tail App Store Keywords: 862 Difficulty Scores (2026)
Keyword Research

Long-Tail App Store Keywords: 862 Difficulty Scores (2026)

862 selected keyword checks show lower average model scores for two- and three-word phrases. Read the sample, proxy-score and collection limits before applying them.

Aug 1011 min
How to Check If an App Name Is Taken (App Store & Google Play)
App Store Optimization (ASO)

How to Check If an App Name Is Taken (App Store & Google Play)

Check app-name search matches, confirm availability in App Store Connect and investigate trademark rights before choosing your final title.

Aug 94 min
App Store Keyword Search Volume: How to Read the Available Data
Keyword Research

App Store Keyword Search Volume: How to Read the Available Data

Understand Apple Ads popularity, autocomplete and ASO tool estimates. Learn what each source measures and how to compare relevant keywords without inventing search counts.

Aug 74 min