Insights & guides

The AppDrift Blog

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How Much Do App Store Rankings Move? 13,220 Daily Ranks (2026)
Keyword Research

How Much Do App Store Rankings Move? 13,220 Daily Ranks (2026)

13,220 daily rank observations across 452 tracked keyword series: iOS ranks moved 9.48 positions a day on average, but the top 10 was unchanged 72.5% of days.

Aug 109 min
How Often Do Apps Update Their Store Listing? 26,972 Snapshots
App Store Optimization (ASO)

How Often Do Apps Update Their Store Listing? 26,972 Snapshots

We examined 26,972 listing snapshots of 278 apps. Explore observed title, description and release-note changes, with the subtitle findings clearly withdrawn.

Aug 109 min
Long-Tail App Store Keywords: 862 Difficulty Scores (2026)
Keyword Research

Long-Tail App Store Keywords: 862 Difficulty Scores (2026)

862 selected keyword checks show lower average model scores for two- and three-word phrases. Read the sample, proxy-score and collection limits before applying them.

Aug 1011 min
How to Check If an App Name Is Taken (App Store & Google Play)
App Store Optimization (ASO)

How to Check If an App Name Is Taken (App Store & Google Play)

Check app-name search matches, confirm availability in App Store Connect and investigate trademark rights before choosing your final title.

Aug 94 min
App Store Keyword Search Volume: How to Read the Available Data
Keyword Research

App Store Keyword Search Volume: How to Read the Available Data

Understand Apple Ads popularity, autocomplete and ASO tool estimates. Learn what each source measures and how to compare relevant keywords without inventing search counts.

Aug 74 min
8 Best data.ai (App Annie) Alternatives in 2026 — After the Acquisition
App Store Optimization (ASO)

8 Best data.ai (App Annie) Alternatives in 2026 — After the Acquisition

Compare eight options for replacing data.ai workflows after Sensor Tower's acquisition: market estimates, own-app analytics and listing optimization.

Aug 73 min
How to Check Keyword Difficulty for App Store Keywords (Free)
Keyword Research

How to Check Keyword Difficulty for App Store Keywords (Free)

Check app keyword difficulty with a free tool. Understand top-ten scores, caching, platform differences and why popularity proxies are not search counts.

Aug 76 min
iOS vs Android Keyword Difficulty: 604 Scored Checks
Keyword Research

iOS vs Android Keyword Difficulty: 604 Scored Checks

604 selected keyword checks averaged 61.7 on iOS and 44.1 on Google Play. Compare model-score distributions with clear sampling and collection limits.

Aug 27 min
How to Check Your App Store Rankings for Any Keyword (2026)
Keyword Research

How to Check Your App Store Rankings for Any Keyword (2026)

Three ways to check exactly where your app ranks for any keyword on the App Store or Google Play — manual, free tools, and daily tracking — plus what a good rank actually is.

Jul 214 min
Best ASO Tools According to Reddit: 2026 Comparison
App Store Optimization (ASO)

Best ASO Tools According to Reddit: 2026 Comparison

What developers actually recommend on Reddit in 2026: real prices, real complaints and an honest verdict on each tool — a shortlist, not a vote count.

Jul 125 min
ASO Scores of 123 Apps: Results and Measurement Limits
App Store Optimization (ASO)

ASO Scores of 123 Apps: Results and Measurement Limits

A 123-app scorecard sample had a median model score of 74. See the distributions, review flags and corrected limits on language and localization findings.

Jul 125 min
How to Find Competitor App Store Keywords
Keyword Research

How to Find Competitor App Store Keywords

Find keyword candidates in competitor listings and observed rankings. Build a useful gap list while separating visibility, demand and hidden metadata.

Jul 55 min