Definition
Daily Active Users (DAU)
Daily Active Users (DAU) measures the number of unique users who engage with your app on a given day. It's a key engagement metric that influences app store rankings.
DAU is one of the most important engagement metrics for app developers. A high DAU relative to total installs indicates strong user retention and a product that keeps people coming back.
App store algorithms consider engagement metrics like DAU when determining rankings. Apps with higher engagement tend to rank better, creating a virtuous cycle of visibility and growth.
Drive more users to grow your DAU with AppDrift's ASO tools.
Related Terms
Monthly Active Users (MAU)
Monthly Active Users (MAU) counts unique users who engage with your app at least once within a 30-day period. The DAU/MAU ratio indicates how sticky your app is.
Retention Rate
Retention rate measures the percentage of users who continue using your app after a specific period (Day 1, Day 7, Day 30). It's a key indicator of product-market fit.
Session Length
Session length measures the average time users spend in your app per session. Longer sessions generally indicate higher engagement and can positively influence app store rankings.
Further Reading
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