Definition
Organic Downloads
Organic downloads are app installations that occur without direct paid advertising. They come from app store search, browse, referrals, and other non-paid channels.
Organic downloads are the most valuable type of install because they cost nothing to acquire and often come from users with genuine intent. The primary driver of organic downloads is App Store Optimization.
Organic users typically have higher retention rates and lifetime values compared to paid users, because they found your app through their own search or discovery. Investing in ASO compounds over time as improved rankings drive more organic traffic.
Maximize organic downloads with AppDrift's metadata optimization.
Related Terms
User Acquisition
User acquisition (UA) encompasses all strategies and channels used to attract new users to your app, including organic (ASO) and paid (advertising) methods.
App Store Optimization
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results. It encompasses keyword optimization, metadata enhancement, visual asset improvement, and rating management.
Download Velocity
Download velocity refers to the rate at which an app accumulates new downloads over a specific time period. Higher download velocity signals popularity to app store algorithms and can improve rankings.
Further Reading
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