Barcode scanning serves two main audiences: consumers wanting price comparison and nutrition info, and businesses needing inventory management. Consumer apps compete on database size and price comparison accuracy.
Consumer: 'price checker', 'food scanner', 'product lookup'. Business: 'inventory scanner', 'barcode for warehouse', 'asset tracking'. Target one audience clearly in your ASO.
For consumer apps, absolutely. Users expect both capabilities. For business apps, barcode focus with specialized features (batch scanning, export) is more valuable.
Mention your database size or coverage ('10M+ products') in metadata. Users choose barcode scanners based on how reliably they can find product information.
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