Definition
App Rating
App rating is the average star score (1-5) given by users in their reviews. Higher ratings improve conversion rates, search rankings, and featured placement eligibility.
Your app rating is one of the most visible trust signals on your store listing. Apps with 4.5+ stars convert significantly better than those below 4.0, and both Apple and Google consider ratings in their ranking algorithms.
Strategies to improve ratings include prompting happy users at the right moment, responding to negative reviews, and fixing issues quickly. Apple's in-app rating dialog makes it easy to ask for ratings without disrupting the user experience.
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Related Terms
Star Rating
Star rating is the 1-5 scale on which users rate your app. Individual star ratings aggregate into your overall app rating, which is prominently displayed in search results.
Review Sentiment
Review sentiment analyzes whether user reviews express positive, negative, or neutral feelings about your app. Monitoring sentiment helps identify issues and track user satisfaction trends.
Ratings Prompt
A ratings prompt is an in-app dialog that asks users to rate your app. Strategic timing and targeting can significantly improve your average rating and review volume.
Further Reading
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