Definition
Custom Product Pages
Custom Product Pages (CPPs) are alternative versions of your App Store listing that can be targeted to specific audiences through different URLs or ad campaigns. Apple allows up to 35 CPPs.
Custom Product Pages let you create up to 35 variations of your App Store listing, each with unique screenshots, promotional text, and preview videos. They're perfect for targeting different user segments.
Use CPPs to create tailored experiences for different ad campaigns, seasonal promotions, or user demographics. Each CPP gets a unique URL you can use in marketing campaigns for precise messaging alignment.
Design CPP screenshots with AppDrift's screenshot generator.
Related Terms
A/B Testing
A/B testing in ASO involves comparing two versions of an app store listing element (icon, screenshots, description) to determine which performs better at converting store visitors into installers.
Screenshot Optimization
Screenshot optimization involves designing and ordering app store screenshots to maximize conversion rates. Screenshots are the most influential factor in a user's download decision.
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
Further Reading
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