Definition
Phased Rollout
Phased rollout gradually releases an app update to a percentage of users over time, allowing developers to monitor for issues before the update reaches everyone.
Phased rollout (or staged rollout) lets you release updates incrementally. Apple offers a 7-day phased release for automatic updates, while Google Play allows percentage-based rollouts.
This approach reduces risk by catching critical bugs or performance issues before they affect your entire user base. If problems are detected, you can halt the rollout and fix issues before wider distribution.
Manage rollouts across markets with AppDrift's store publishing.
Related Terms
TestFlight
TestFlight is Apple's beta testing platform that lets developers distribute pre-release versions of their iOS apps to internal and external testers before App Store submission.
Update Frequency
Update frequency refers to how often an app is updated in the app stores. Regular updates signal active development and can positively influence app store rankings.
App Store Connect
App Store Connect is Apple's web portal for managing iOS apps. It provides tools for app submission, metadata management, analytics, TestFlight beta testing, and financial reporting.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free