ASO Glossary

Definition

Pre-Registration

Pre-registration lets users sign up to be notified when your app launches on Google Play. It builds anticipation and provides a download surge on launch day.

Pre-registration is a Google Play feature that lets users express interest in your app before it's available. Registered users receive a notification when the app launches and it auto-installs or prompts them to download.

A successful pre-registration campaign creates launch-day download velocity that can propel your app into the charts. Promote your pre-registration page through social media, your website, and press outreach.

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