Definition
Ranking Factors
Ranking factors are the signals that app store algorithms use to determine the order of search results. They include keyword relevance, download velocity, ratings, retention, and update frequency.
Ranking factors determine where your app appears in search results. Apple and Google use different algorithms but share common signals: keyword relevance in metadata, download velocity, user ratings, retention rates, and engagement metrics.
Apple places heavy weight on the keyword field and title, while Google extracts keywords from the full description. Both reward apps with strong ratings and consistent updates.
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Related Terms
Algorithm Update
An algorithm update is a change to the app store's search ranking algorithm that can affect how apps are discovered and ranked. Both Apple and Google periodically adjust their algorithms.
Download Velocity
Download velocity refers to the rate at which an app accumulates new downloads over a specific time period. Higher download velocity signals popularity to app store algorithms and can improve rankings.
App Store Optimization
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results. It encompasses keyword optimization, metadata enhancement, visual asset improvement, and rating management.
Further Reading
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