Definition
Algorithm Update
An algorithm update is a change to the app store's search ranking algorithm that can affect how apps are discovered and ranked. Both Apple and Google periodically adjust their algorithms.
Algorithm updates can significantly impact your app's visibility overnight. Apple and Google regularly refine their search algorithms to improve result quality, combat manipulation, and surface better apps.
Staying informed about algorithm changes and maintaining a diversified keyword strategy helps protect your rankings. Focus on genuine optimization rather than exploits that could be penalized in future updates.
Monitor your keyword rankings for algorithm impact with AppDrift's keyword tracker.
Related Terms
Ranking Factors
Ranking factors are the signals that app store algorithms use to determine the order of search results. They include keyword relevance, download velocity, ratings, retention, and update frequency.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
App Store Optimization
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results. It encompasses keyword optimization, metadata enhancement, visual asset improvement, and rating management.
Further Reading
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