Note-taking is dominated by Notion, Obsidian, and platform defaults (Apple Notes, Google Keep). Privacy-focused, offline-first, and handwriting-optimized notes apps carve out strong niches.
Specificity wins. Target 'note taking for students', 'markdown notes app', or 'handwriting notes iPad' rather than the generic term.
'Notes' is more generic with higher volume but extreme competition. 'Note taking' attracts users actively looking for an app. Target both but prioritize 'note taking' in your title.
Show beautifully formatted notes with mixed media (images, checklists, tables). Dark mode screenshots also perform well as they signal a modern, polished app.
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