Definition
App of the Day
App of the Day is Apple's most prestigious editorial feature, showcasing one app per day on the App Store home page. It can drive hundreds of thousands of downloads in a single day.
App of the Day is the highest-profile editorial feature in the Apple App Store. Selected apps receive a large banner on the App Store's Today tab, visible to every App Store visitor worldwide.
Selection criteria include design quality, innovation, cultural relevance, and user experience. Apple typically features apps that showcase new iOS capabilities or tell a compelling story.
Prepare your listing for maximum conversion during a feature with AppDrift's optimization tools.
Related Terms
Featured Apps
Featured apps are applications selected by Apple or Google editorial teams for prominent placement in the app store. Being featured can increase downloads by 10-50x temporarily.
Top Charts
Top Charts are curated rankings of the most popular apps in each app store, organized by category and monetization type (free, paid, grossing). Appearing in Top Charts dramatically boosts visibility.
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
Further Reading
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