Definition
Featured Apps
Featured apps are applications selected by Apple or Google editorial teams for prominent placement in the app store. Being featured can increase downloads by 10-50x temporarily.
Featured apps receive prime real estate on app store home pages, category pages, and editorial collections. Apple's App Store editorial team manually selects featured apps, while Google uses a combination of editorial and algorithmic curation.
To increase your chances: maintain a polished listing with great screenshots, keep your app updated with the latest OS features, and provide an exceptional user experience. Some developers also pitch Apple directly through the App Store Connect promotional form.
Ensure your listing is feature-ready with AppDrift's screenshot generator.
Related Terms
App of the Day
App of the Day is Apple's most prestigious editorial feature, showcasing one app per day on the App Store home page. It can drive hundreds of thousands of downloads in a single day.
Top Charts
Top Charts are curated rankings of the most popular apps in each app store, organized by category and monetization type (free, paid, grossing). Appearing in Top Charts dramatically boosts visibility.
Category Ranking
Category ranking is an app's position within its assigned app store category. Top category rankings significantly increase visibility and organic downloads.
Further Reading
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