Definition
App Preview Video
App preview videos are short videos (15-30 seconds) that showcase your app in action on the App Store. They autoplay in search results and can significantly boost conversion rates.
App preview videos let you demonstrate your app's functionality before users download it. On Apple, videos autoplay silently in search results, giving you a powerful attention-grabbing tool.
Keep videos short (15-30 seconds), lead with the most impressive feature, use device-recorded footage, and add captions for silent viewing. Google Play also supports promotional videos hosted on YouTube.
Complement your videos with optimized screenshots from AppDrift.
Related Terms
Screenshot Optimization
Screenshot optimization involves designing and ordering app store screenshots to maximize conversion rates. Screenshots are the most influential factor in a user's download decision.
Conversion Rate
Conversion rate in ASO measures the percentage of app store visitors who download your app. Higher conversion rates improve rankings and reduce user acquisition costs.
Custom Product Pages
Custom Product Pages (CPPs) are alternative versions of your App Store listing that can be targeted to specific audiences through different URLs or ad campaigns. Apple allows up to 35 CPPs.
Further Reading
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