Definition
ASO Score
An ASO Score is a composite metric that evaluates how well-optimized your app store listing is. It considers factors like keyword usage, metadata completeness, visual assets, and ratings.
Your ASO Score provides a quick health check of your app store listing. Most ASO tools calculate it by evaluating title optimization, keyword coverage, description quality, screenshot count, and rating strength.
A high ASO score doesn't guarantee top rankings, but a low score almost certainly means you're leaving organic downloads on the table. Regularly auditing your score helps identify optimization opportunities.
Use AppDrift's metadata generator with built-in ASO scoring to optimize your listing automatically.
Related Terms
Visibility Score
A Visibility Score measures how discoverable your app is within app store search results. It factors in keyword rankings, search volume, and the number of keywords where your app appears.
Ranking Factors
Ranking factors are the signals that app store algorithms use to determine the order of search results. They include keyword relevance, download velocity, ratings, retention, and update frequency.
App Store Optimization
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results. It encompasses keyword optimization, metadata enhancement, visual asset improvement, and rating management.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free