Definition
Visibility Score
A Visibility Score measures how discoverable your app is within app store search results. It factors in keyword rankings, search volume, and the number of keywords where your app appears.
Your Visibility Score quantifies your app's overall presence in app store search. A higher score means your app appears in more searches for more keywords, leading to greater organic discovery.
Improving your visibility score requires targeting the right mix of high-volume and low-competition keywords, then optimizing your metadata to rank for them. Track your progress with AppDrift's keyword tracker.
Related Terms
ASO Score
An ASO Score is a composite metric that evaluates how well-optimized your app store listing is. It considers factors like keyword usage, metadata completeness, visual assets, and ratings.
Keyword Volume
Keyword volume (or search volume) indicates how many times a keyword is searched for in an app store within a given period. Higher volume means more potential traffic but usually more competition.
Ranking Factors
Ranking factors are the signals that app store algorithms use to determine the order of search results. They include keyword relevance, download velocity, ratings, retention, and update frequency.
Search Volume Index
The Search Volume Index is Apple's proprietary metric (0-100) that indicates the relative popularity of a search term in the App Store. Higher scores indicate more frequent searches.
Further Reading
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