Definition
External Marketing
External marketing drives app downloads from outside the app stores, including social media, content marketing, email, PR, and influencer partnerships.
External marketing extends your app's reach beyond app store discovery. Channels include social media advertising, content marketing (blogs, YouTube), email campaigns, press coverage, and influencer partnerships.
External traffic to your app store listing also benefits your ASO. Increased traffic and downloads from external sources can boost your search rankings and chart positions, creating a multiplier effect.
Ensure external traffic converts by optimizing your listing with AppDrift.
Related Terms
User Acquisition
User acquisition (UA) encompasses all strategies and channels used to attract new users to your app, including organic (ASO) and paid (advertising) methods.
Organic Downloads
Organic downloads are app installations that occur without direct paid advertising. They come from app store search, browse, referrals, and other non-paid channels.
Social Proof
Social proof in ASO includes ratings, reviews, download counts, and editorial features that signal to potential users that your app is trusted and valuable.
Further Reading
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