Definition
Social Proof
Social proof in ASO includes ratings, reviews, download counts, and editorial features that signal to potential users that your app is trusted and valuable.
Social proof is one of the most powerful conversion drivers in app stores. High ratings, positive reviews, large download numbers, and editorial features all signal that other people trust and value your app.
Ways to build social proof include: prompting happy users for reviews at the right moment, responding to reviews professionally, highlighting awards and press mentions in your screenshots, and leveraging user testimonials.
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Related Terms
App Rating
App rating is the average star score (1-5) given by users in their reviews. Higher ratings improve conversion rates, search rankings, and featured placement eligibility.
Ratings Prompt
A ratings prompt is an in-app dialog that asks users to rate your app. Strategic timing and targeting can significantly improve your average rating and review volume.
Review Sentiment
Review sentiment analyzes whether user reviews express positive, negative, or neutral feelings about your app. Monitoring sentiment helps identify issues and track user satisfaction trends.
Further Reading
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