Definition
Generic Keywords
Generic keywords are broad, non-branded search terms that describe your app's category or functionality. They have high volume but intense competition.
Generic keywords like "photo editor," "fitness tracker," or "note taking" describe what your app does without referencing any brand. They represent the largest share of app store searches.
While harder to rank for, generic keywords drive the most organic discovery. Combine broad generic terms in your title with more specific ones in your keyword field and description to capture traffic at every level of specificity.
Find the right generic keywords for your app with AppDrift.
Related Terms
Brand Keywords
Brand keywords are search terms that include your app's name, company name, or trademarked terms. They typically have high conversion rates but should not dominate your keyword strategy.
Long-Tail Keywords
Long-tail keywords are longer, more specific search phrases with lower volume but higher intent and less competition. They often convert better than broad, high-volume keywords.
Keyword Difficulty
Keyword difficulty scores estimate how hard it is to rank for a specific keyword in app store search. Higher difficulty means more competition from established apps.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free