Definition
Brand Keywords
Brand keywords are search terms that include your app's name, company name, or trademarked terms. They typically have high conversion rates but should not dominate your keyword strategy.
Brand keywords are terms users search when they already know your app. While these convert well, they represent users who would likely find you anyway. Don't waste valuable keyword space on your own brand name in Apple's keyword field — your title already covers it.
Competitor brand keywords can be strategic targets if you offer a legitimate alternative, but be careful about trademark policies. Focus the majority of your keyword strategy on generic and long-tail terms.
Balance brand and discovery keywords with AppDrift's keyword analytics.
Related Terms
Generic Keywords
Generic keywords are broad, non-branded search terms that describe your app's category or functionality. They have high volume but intense competition.
Competitor Keywords
Competitor keywords are search terms associated with competing apps. Targeting competitor keywords can help you appear in searches where users are looking for alternatives.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
Further Reading
Optimize Your App Store Presence
Put these ASO concepts into practice with AppDrift's AI-powered tools for metadata generation, translation, and keyword tracking.
Get Started Free