Definition
Competitor Keywords
Competitor keywords are search terms associated with competing apps. Targeting competitor keywords can help you appear in searches where users are looking for alternatives.
Competitor keywords let you capture users who are actively searching for apps similar to yours. By analyzing which keywords your competitors rank for, you can identify opportunities to target the same terms or find gaps they've missed.
On Apple, you can include competitor names in your keyword field (though trademark policies apply). On Google Play, competitor keywords should be incorporated naturally into your description. Always ensure you're offering genuine value to users searching for alternatives.
Discover competitor keywords with AppDrift's competitor watch.
Related Terms
Brand Keywords
Brand keywords are search terms that include your app's name, company name, or trademarked terms. They typically have high conversion rates but should not dominate your keyword strategy.
Competitor Analysis
Competitor analysis in ASO involves studying competing apps' keywords, metadata, visual assets, ratings, and download estimates to identify opportunities and inform your optimization strategy.
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Further Reading
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