Definition
In-App Events
In-App Events are time-limited activities within your app (challenges, competitions, live streams, premieres) that Apple displays on your App Store listing and in search results.
In-App Events let you showcase timely activities directly on the App Store. Events appear on your product page, in search results, and in editorial features, providing additional visibility and engagement opportunities.
Well-crafted events can re-engage lapsed users, attract new ones, and provide fresh content for your listing without a full app update. Categories include challenges, competitions, live events, major updates, new seasons, and premieres.
Keep your listing fresh with events and optimized metadata from AppDrift.
Related Terms
Featured Apps
Featured apps are applications selected by Apple or Google editorial teams for prominent placement in the app store. Being featured can increase downloads by 10-50x temporarily.
Custom Product Pages
Custom Product Pages (CPPs) are alternative versions of your App Store listing that can be targeted to specific audiences through different URLs or ad campaigns. Apple allows up to 35 CPPs.
App Store Connect
App Store Connect is Apple's web portal for managing iOS apps. It provides tools for app submission, metadata management, analytics, TestFlight beta testing, and financial reporting.
Further Reading
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