Demand and competition here are editorial estimates, not measured search volume or store data. See live store suggestions.
Step counter is a high-volume keyword with clear user intent. Pre-installed health apps capture many searches, but dedicated step counter apps succeed by offering better widgets, challenges, and social features.
'Step counter' has higher search volume in English-speaking markets, but 'pedometer' captures a significant secondary audience. Target both in your keyword field.
Focus on unique features like social challenges, detailed analytics, widget customization, or gamification that default health apps lack.
Show the daily step dashboard, the home-screen widget and weekly progress charts. Compare progress visuals with plain UI shots in a store experiment; there is no measured conversion figure for them here.
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