Definition
ASO
ASO stands for App Store Optimization. It is the practice of optimizing mobile apps to rank higher in app store search results, increase visibility, and drive more organic downloads.
ASO is the abbreviation for App Store Optimization. It refers to the ongoing process of improving your app's discoverability and appeal within the Apple App Store and Google Play Store.
A strong ASO strategy combines keyword research, compelling metadata, high-quality screenshots, and active review management. Unlike paid user acquisition, ASO drives sustainable organic growth that compounds over time.
Get started with ASO using AppDrift's complete ASO platform for keyword tracking, metadata optimization, and store publishing.
Related Terms
App Store Optimization
App Store Optimization (ASO) is the process of improving an app's visibility and conversion rate in app store search results. It encompasses keyword optimization, metadata enhancement, visual asset improvement, and rating management.
ASO Score
An ASO Score is a composite metric that evaluates how well-optimized your app store listing is. It considers factors like keyword usage, metadata completeness, visual assets, and ratings.
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Visibility Score
A Visibility Score measures how discoverable your app is within app store search results. It factors in keyword rankings, search volume, and the number of keywords where your app appears.
Further Reading
Optimize Your App Store Presence
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