Definition
Keyword Tracking
Keyword tracking is the practice of monitoring your app's ranking position for specific keywords over time. It helps measure ASO effectiveness and identify trends.
Keyword tracking lets you monitor where your app ranks for each targeted keyword, detect ranking changes, and measure the impact of your ASO optimizations over time.
Effective tracking should cover multiple countries, track daily changes, and alert you to significant movements. Historical data helps you correlate ranking changes with metadata updates or algorithm shifts.
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Related Terms
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Visibility Score
A Visibility Score measures how discoverable your app is within app store search results. It factors in keyword rankings, search volume, and the number of keywords where your app appears.
Ranking Factors
Ranking factors are the signals that app store algorithms use to determine the order of search results. They include keyword relevance, download velocity, ratings, retention, and update frequency.
Further Reading
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