Definition
App Store Keywords
App Store keywords are the terms that potential users search for when looking for apps. Effective keyword selection is the foundation of any ASO strategy.
App Store keywords connect user intent with your app. Understanding which keywords your target audience uses — and optimizing your listing for those terms — is the most important factor in organic app discovery.
Keyword strategy differs between platforms: Apple provides a dedicated keyword field, while Google extracts keywords from all metadata text. Both platforms also consider your app category and the text of user reviews.
Research and track your keywords with AppDrift's keyword tracking tools.
Related Terms
Keyword Research
Keyword research is the process of discovering and evaluating search terms that potential users type into app stores. It forms the foundation of every ASO strategy.
Keyword Optimization
Keyword optimization is the process of selecting and placing the most relevant, high-traffic keywords in your app metadata to improve search rankings and drive organic downloads.
App Keywords Field
The App Keywords Field is a 100-character field in App Store Connect where developers enter comma-separated keywords. This field is hidden from users but indexed by Apple's search algorithm.
Further Reading
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