Keyword Research

App Store Keyword Research Guides

Master keyword research to rank higher in app store search results.

Keyword research is the foundation of App Store Optimization. Choosing the right keywords determines whether your app appears in relevant searches or gets buried among millions of competitors. Effective keyword strategy balances search volume, relevance, and competition difficulty.

Our keyword research guides cover how to find high-traffic keywords, long-tail keyword strategies, competitor keyword analysis, and how to use tools like AppDrift's keyword tracker to monitor rankings across 150+ countries.

8 articles

How Much Do App Store Rankings Move? 13,220 Daily Ranks (2026)

13,220 daily rank observations across 452 tracked keyword series: iOS ranks moved 9.48 positions a day on average, but the top 10 was unchanged 72.5% of days.

Aug 109 min

Long-Tail App Store Keywords: 862 Difficulty Scores (2026)

862 selected keyword checks show lower average model scores for two- and three-word phrases. Read the sample, proxy-score and collection limits before applying them.

Aug 1011 min

App Store Keyword Search Volume: How to Read the Available Data

Understand Apple Ads popularity, autocomplete and ASO tool estimates. Learn what each source measures and how to compare relevant keywords without inventing search counts.

Aug 74 min

How to Check Keyword Difficulty for App Store Keywords (Free)

Check app keyword difficulty with a free tool. Understand top-ten scores, caching, platform differences and why popularity proxies are not search counts.

Aug 76 min

iOS vs Android Keyword Difficulty: 604 Scored Checks

604 selected keyword checks averaged 61.7 on iOS and 44.1 on Google Play. Compare model-score distributions with clear sampling and collection limits.

Aug 27 min

How to Check Your App Store Rankings for Any Keyword (2026)

Three ways to check exactly where your app ranks for any keyword on the App Store or Google Play — manual, free tools, and daily tracking — plus what a good rank actually is.

Jul 214 min

How to Find Competitor App Store Keywords

Find keyword candidates in competitor listings and observed rankings. Build a useful gap list while separating visibility, demand and hidden metadata.

Jul 54 min

The iOS App Store Keywords Field: A Complete 2026 Guide

Use the iOS App Store keyword field well: the 100-byte limit, phrase formatting, relevant terms and a repeatable review before submission.

Jul 55 min